Qualify click-to-WhatsApp ad leads before they reach sales
WhatsApp lead qualification means an AI agent replies to every click-to-WhatsApp ad lead in seconds, asks your qualifying questions (budget, location, timeline), scores intent and hands only sales-ready leads to your team. Since 28 Sep 2026, Meta gives conversations that start from click-to-WhatsApp ads a free window of up to 7 days. AI Chat Assist does the qualifying inside that window, before per-message billing applies.
How click-to-WhatsApp qualification works
- bolt
1. Reply in seconds
Someone taps your click-to-WhatsApp ad. The AI answers straight away, while the lead is still on their phone.
- checklist
2. Ask your questions
Budget, location, timeline, decision-maker: the questions you set for that campaign, asked one at a time in plain language.
- call_split
3. Score and hand over
Each lead gets an intent score. Sales-ready leads go to your CRM or sales number with the transcript; the rest are followed up or closed.
Qualifying questions by vertical
You write the questions. These are the ones our customers start with.
Real estate
- •Budget range?
- •Which locality?
- •Ready-to-move or under construction?
- •When do you plan to buy?
Education
- •Which course or program?
- •Current qualification?
- •Preferred intake?
- •Who is deciding on fees?
Travel
- •Destination?
- •Travel dates?
- •How many travellers?
- •Budget per person?
Result: BestPropDeal got 35% more qualified leads at a 27% lower cost per lead. Read the case studies.
What changed on 28 Sep and 1 Oct 2026
- 28 Sep 2026: conversations that start from a click-to-WhatsApp ad get a free messaging window of up to 7 days.
- 1 Oct 2026: other service replies are billed per message, after 1,000 free a month.
- What it means: qualify the lead inside the free window. AI Chat Assist replies in seconds and finishes the questions before per-message billing applies.
Last updated 1 Oct 2026.
Click-to-WhatsApp lead qualification FAQs
What is a click-to-WhatsApp ad?
A Meta ad on Facebook or Instagram whose button opens a WhatsApp chat with your business instead of a form or landing page.
How long is the free window for click-to-WhatsApp leads?
Since 28 Sep 2026, conversations started from click-to-WhatsApp ads get a free messaging window of up to 7 days. Other service replies are billed per message from 1 Oct 2026, after 1,000 free a month.
What questions does the AI ask?
Your own: typically budget, location, timeline and decision-maker. You set them per campaign.
Where do qualified leads go?
To your CRM or a sales WhatsApp number, with the score and transcript attached.
Can it hand over to a human?
Yes. Any lead above your score threshold, or any lead who asks, goes to a person.
Does it work for agencies with many clients?
Yes. Each client account has its own questions, thresholds and routing.