The six checks AI Chat Assist runs on every Meta ad account
AI Chat Assist connects to your existing Meta Ads Manager read-only and watches the signals that move cost per lead — then tells you which one to act on first.
Everything the platform watches for you
Six checks running continuously against every campaign you have live, each one reporting what changed, why it changed, and what to do about it.
Campaign triage
Every active campaign ranked by deterioration and budget exposure, so the ones needing a decision today sit at the top of the list instead of somewhere in a report.
CPA guardrails
Set the maximum cost per lead you will accept. When actual CPA moves toward that ceiling, the campaign is flagged with the context behind the move — not just the number.
Creative fatigue detection
CTR, frequency, hook rate and engagement decay tracked together. When a creative starts deteriorating you get the likely cause and the recommended next action.
Budget risk detection
Spend anomalies surfaced early with the campaign context attached: what moved, by how much, over what window, and what it means for the rest of the account.
AI lead qualification
Inbound leads pass through a qualification layer that asks your pre-set questions over chat, so your sales team only picks up conversations with real intent.
Multi-account operations
Built for agencies running many client accounts: centralised visibility, account-level controls, and performance segmented per client rather than pooled.
Features FAQs
What does AI Chat Assist check on a Meta ad account?
Six things, continuously: campaign triage, CPA guardrails, creative fatigue, budget risk, AI lead qualification and multi-account operations. Each check reports what changed, why it changed and what to do about it.
How does creative fatigue detection work?
It tracks CTR, frequency, hook rate and engagement decay together. When a creative starts deteriorating you get the likely cause and the recommended next action, not just a falling number.
What is a CPA guardrail?
The maximum cost per lead you will accept. When a campaign’s actual CPA moves toward that ceiling, AI Chat Assist flags it with the context behind the move.
Does AI Chat Assist replace Meta Ads Manager?
No. It connects to your existing Meta Ads Manager read-only, watches the signals that move cost per lead, and tells you which campaign to act on first.